Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
Secrets of Search Marketing Success
If you enjoyed webinar, Secrets of Search Marketing Success with Salesforce for Google AdWords, or if you somehow missed it, please feel free to give it another spin! Take your pick of media formats, windows media, or flash. The slides are also...
Read more about Secrets of Search Marketing Success ...Employees asked to write self-appraisals?
I used to think that asking employees to create self-appraisals was a great idea. I used to encourage organizations to make self-appraisal a regular component of their performance management processes. But in the last few years, I’ve changed my...
Read more about Employees asked to write self-appraisals?...How to revive a failing CRM system...
There’s been a lot of bad press about customer relationship management (CRM) technology over the years. While a lot has been made about CRM failures, the reality is that only a very small proportion of implementations actually fail in the...
Read more about How to revive a failing CRM system......Gmail Outage Raises Concerns for Small Business
Latest Gmail Outage Raises Concerns for Small Business Sometimes, your greatest assets can become costly liabilities. Google's remarkable success and rapid growth over the past few years may have set the bar too high for customer expectations of...
Read more about Gmail Outage Raises Concerns for Small Business...Read Wikipedia on Mobile Phones through Email
SnapAsk is a useful service that helps you retrieve information from the web via simple email commands. Just send a blank email to Ask@SnapAsk.com with the request in the Subject line and you’ll have the required information the next second. No...
Read more about Read Wikipedia on Mobile Phones through Email...Calling Apex Web Services from PHP
Apex Code can be exposed as a Web Service and made available outside of your Salesforce environment (e.g. from a PHP page). This approach essentially lets you build a personal API into your Salesforce org and eliminates the need for calling...
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